Roojai Insurance has unveiled a 2030 growth strategy that pushes the Thai digital insurer beyond its motor insurance roots into health coverage and deeper regional expansion. The plan, backed by a decade of profitable growth and strong capital reserves, positions Roojai to compete for a larger share of personal insurance spending across Southeast Asia.
Key Facts At A Glance
- Roojai targets a 6% share of Thailand’s motor insurance market by 2030
- The company recorded THB 1.6 billion in gross written premiums and THB 212 million in net profit in H1 2026
- Group gross written premiums reached THB 3.3 billion in 2025, up from THB 1.0 billion in 2021
- Loss ratio has stayed below 65% for five consecutive years
- Capital adequacy ratio stood at 520% as of H1 2026
- New private medical insurance products are planned as part of the health insurance push
- Continued investment planned in electric vehicle and travel insurance lines
- Expansion plans include growing Roojai’s existing presence in Indonesia and entering other regional markets
A Decade-Long Pivot From Broker To Licensed Insurer
Roojai launched in Thailand in 2016 as an online insurance broker built around a direct-to-consumer model. The company obtained its own insurance license in 2023 after acquiring FWD General Insurance, a deal that converted Roojai from a distribution platform into a full-stack underwriter. That transition gave the company control over pricing, claims and product design rather than relying solely on partner insurers.
The shift has coincided with a sharp rise in premium volume. Group gross written premiums more than tripled between 2021 and 2025, and the company’s H1 2026 results show continued momentum, with underwriting discipline reflected in a loss ratio that has held below 65% for five straight years. A capital adequacy ratio of 520% gives Roojai substantial headroom relative to Thai regulatory minimums, supporting management’s case that the insurer can fund expansion from a position of financial strength rather than needing fresh capital immediately.
Health Insurance As The Next Growth Vector
Motor insurance remains Roojai’s core business and the anchor of its 2030 target, but leadership has framed health coverage as the company’s next major product category. Private medical insurance is central to that push, positioning Roojai to compete with established Thai insurers in a segment where digital-first underwriting and claims processing remain less common. The company is pairing this with continued investment in electric vehicle and travel insurance, product lines that align with shifts in Thai consumer transportation and travel spending.
Group CEO Nicolas Faquet has characterized the strategy as building on a decade of direct-to-consumer growth rather than a departure from it, framing motor insurance as the foundation on which health and other personal lines will be layered.
Regional Expansion Alongside Product Diversification
Roojai’s 2030 plan pairs product expansion with geographic growth. The company entered Indonesia in 2022 through a digital car insurance partnership with Sompo Japan Indonesia and has continued building out that market. The current strategy calls for deepening the Indonesia presence while evaluating entry into additional Southeast Asian markets, extending the direct-to-consumer model the company has refined in Thailand to less penetrated insurance markets in the region.
Artificial Intelligence In Underwriting And Claims
Roojai has pointed to increased use of artificial intelligence across customer service, underwriting and claims processing as an operational pillar of its growth plan. The company has cited AI-enabled claims technology deployed during the Hat Yai floods in late 2025 as an example of how automated tools were paired with on-the-ground support teams to speed claims settlement during a period of significant customer disruption. Continued AI investment is expected to support the underwriting economics needed to scale into new product lines without proportionally scaling claims and service headcount.
What Comes Next
Roojai has not disclosed a specific timeline for launching its private medical insurance products or named additional target markets beyond Indonesia. The company’s public statements frame 2030 as a target horizon rather than a near-term launch date, leaving open questions about sequencing between the health insurance rollout and further regional expansion. Publicly available reporting on the strategy remains limited to the company’s own statements and coverage tied to its 10th anniversary announcement, and further detail on product specifics or market entry timing was not available at the time of this report.